Discovery & strategy
A focused brief covering positioning, audience, competitors, references and visual ambition.
Logo Design
A logo isn't a decoration. It's a decision your brand makes once.
We design custom, considered logos for founders, startups and SMEs — built to last decades, not trend cycles. Every mark passes through strategy, sketch, type design, construction and stress-testing across real applications.
What's included
Everything you need to launch with confidence.
Concepts & iterations
Two to three considered directions, then a deep dive on the chosen route through multiple rounds.
Primary & secondary marks
Full lockup, mark only, monochrome variants, and a small responsive mark for tight spaces.
Type & colour direction
Logo type (custom or carefully chosen), primary palette, and rules for application.
Application mockups
Real-world tests — favicon, social, signage, business card, website header — to prove the mark in context.
Final files
Vector (SVG, AI, EPS), raster (PNG, JPG), favicon set, and a clean usage one-pager.
Who it's for
Founders who treat the logo as a long-term asset, not a quick fix.
- Pre-launch startupsSetting the visual tone before going to market.
- Founders & personal brandsBuilding a credible long-term identity.
- SMEs rebrandingEvolving without losing existing brand equity.
- D2C & service brandsMarks that work hard at small sizes — packaging, ads, social.
Our approach
Four phases. One mark you'll keep using for years.
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01
Brief
We align on positioning, audience, references and what the logo must do.
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02
Explore
Sketches, type studies and 2–3 distinct directions with rationale.
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03
Refine
Construction, optical correction, scale tests and considered iteration.
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04
Deliver
Final files, application mockups and a one-page usage guide.
“We've used the same mark across packaging, the website and our pitch deck for over a year. It just keeps working — every surface, every size. That's the real test of a logo.”
Logo design — FAQ
Common questions before we start.
How long does logo design take?
Typically 2–3 weeks from brief to final files. Faster turnarounds are possible for tight launch windows — discussed on the call.
How many concepts will I see?
Two to three considered directions, each with rationale. We deliberately don't show ten — too many concepts dilutes feedback and slows the project.
Do you also do the full brand identity?
Yes. Many clients begin with the logo and continue into the full brand identity system. We'll quote both paths so you can choose.
Will I own the logo and all files?
Absolutely. Once the project is paid in full, you own the logo and all source files outright.
What happens if I want changes after delivery?
The project includes a defined number of refinement rounds. Beyond that, small changes are quoted hourly; major direction changes restart from a clean brief.
Ready to give your brand a mark worth keeping?
Book a free 30-minute consultation. We'll discuss your business and recommend the right scope — logo only, or full brand identity.