How we work
Clarity from day one. Craft until the last pixel.
Every project moves through the same four phases — discover, define, design, deliver. One creative director leads the work end-to-end, so nothing is lost in translation and the brand feels coherent at every step.
Discover
Listen first. Recommend second.
We start with a free 30-minute call to understand the business behind the brief — what you're building, who you serve, and what good looks like.
What happens in this phase
- 30-minute discovery call (free, no obligation)
- Audit of your current brand or website (if it exists)
- A short written summary of what we heard and recommend
- Indicative pricing and timeline for the right scope
What you walk away with
Clarity. A clear view of what you actually need next — even if it isn't the largest engagement. If we're not the right fit, we'll say so and point you to someone who is.
Define
Strategy before pixels.
Before any design work begins, we agree on direction. Audience, positioning, attributes, references and the visual ambition the project is reaching for.
What happens in this phase
- Brand attributes and positioning agreed in writing
- Reference research and competitive context
- 2 distinct creative directions with rationale
- One direction chosen as the basis for design
What you walk away with
A signed-off creative direction. Everything that follows is execution against this — so we don't lose weeks chasing a vibe that no one quite agreed to.
Design
Craft, iteration, and stress-testing.
We design the chosen direction in depth — refining type, colour, hierarchy, motion and application until everything earns its place. Then we stress-test it across real surfaces.
What happens in this phase
- Detailed design across every required surface
- Two to three rounds of structured refinement
- Real-world mockups (favicon to billboard) to prove the work
- Build-ready handoff for any digital outputs
What you walk away with
A polished, considered design system you'd be proud to ship — and a clear sense of how it holds up at every size, on every channel.
Deliver
Ship clean. Set you up to keep shipping.
We deliver final files, build the site if it's in scope, and hand over everything your team needs to keep producing on-brand work after we're done.
What happens in this phase
- Final files in every required format
- Brand guidelines PDF (where in scope)
- Website launch — hosting, DNS, analytics, search console
- Walkthrough call so your team can run with the work
- 30-day post-launch support window
What you walk away with
Everything you need to operate independently — and a studio you can come back to when the brand evolves.
Timelines
Predictable timelines for typical engagements.
Actual timelines are confirmed in your proposal after the discovery call. The ranges below cover most projects we run.
- Logo design2–3 weeks
- Brand identity system4–6 weeks
- Landing page2–4 weeks
- Marketing website4–8 weeks
- Brand & website (combined)8–12 weeks
- Motion piece (30–60s)3–5 weeks
- Creative retainerMonthly cycles
Process — FAQ
How we collaborate.
How do we communicate during the project?
One shared workspace (Notion or your tool of choice) for files, decisions and feedback. Calls scheduled at every phase milestone. WhatsApp for quick check-ins.
How many revision rounds are included?
Each phase includes a defined number of structured revision rounds — typically two to three. Beyond that, additional revisions are quoted transparently.
Who do I work with?
You work directly with Siddhant Aryan. There is no rotating account team — the person leading the design is the person on every call.
How are payments structured?
Typically 50% on kickoff and 50% on delivery for shorter projects. Larger engagements are split into milestone payments, defined in your proposal.
What if my timeline changes?
Tell us as soon as you know. We'll re-baseline the timeline together. No hidden penalties — clarity over rigidity.
Ready to start at phase 01?
Book a free 30-minute discovery call. No pitch. Just a conversation about what you're building.